This is true even if the content you create falls outside the traditional forms of fiction and plot-driven narrative. You see, good story-telling enhances your effectiveness at all forms of mass-communication. Public relations, for example, is the art of controlling the discussion to shape common perceptions with stories spun for calculated advantage. Well-crafted stories lay the foundation for successful political campaigning, product and service advertising, celebrity and organization branding, legal-case arguing, self-betterment programming, history recording, and most forms of rehearsed performing and entertaining . . . even for passing along the poignant moments of everyday lives from one generation to the next.
Whether you write prose for the book and periodical trade, scripts for video and film and stage, lyrics and music for songs, variable-plot scenarios for interactive media, or content for some pioneering new format beyond traditional commerce and art, you must finesse your stories if you want them to be understood and remembered.
As much as we recognize each other’s right to tell our stories to the world, no document or law guarantees us an audience. We must earn the attentions of others with words and ideas that compel them to read or watch or listen. Simple naked opinions are inevitably crowded out by the next person’s, but good stories resonate. They make us think. They become symbols for ideas that may well outlive us all.
Prepare to Write
Too many talented writers do not truly make the effort, then quickly grow discouraged and give up while many marginally talented authors work hard and earn loyal readerships. Putting serious time and effort into learning the concepts in this series and other GeezWriter materials are major steps toward finessing your product. GeezWriter will help you develop the skills, but you have to bring the creativity and desire.
Until you’re signing contracts, don’t worry so much about finding readers. Write to please yourself. Attracting anybody to the compelling ideas in your pages is, for now, a bonus. When you eventually find yourself driven to share your words with a wider audience, be sure you’re showing the very best you can produce.
I’m not trying to teach you to write like me. One of me is more than enough! My goal is to be proud of how well you learn to write like you. Why?