Is Ingram-Lightning the Future of Publishing?

Standard

Do follow Mr. Ross’s! We at Fresh Ink Group rely on his insights and trends-monitoring ranging from publishing to dealing with constantly shifting retail channels such as Amazon. Thanks, Nicholas. Reblogged at GeezWriter.com.

Nicholas C. Rossis

The other day, I came across an eye-opening article through The Passive Guy. Veteran publishing consultant Mike Shatzkin was describing the ways that the Coronavirus is changing the publishing industry. Among his main takeaways is that supply chains have been so disrupted by the Coronavirus that main publishers are turning to Print-On-Demand (POD) printers like Ingram-Lightning to ensure delivery of their titles.

Print on Demand | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Is Print-On-Demand (POD) the future of publishing?

The Coronavirus simply speeds up a trend that had been ongoing for years. There are many reasons why publishers may find POD solutions cost-effective and efficient.

Think of all the costs including the salaries and benefits of staff associated with:

  1. printing,
  2. order-taking,
  3. shipping to a warehouse,
  4. warehousing,
  5. order fulfillment,
  6. shipping orders from the warehouse to store,
  7. shipping and restocking
  8. costs of returns,
  9. crediting and paying bookstores for returns,
  10. bookstore and bookchain bankruptcies,
  11. dealing with stock involved in the…

View original post 719 more words

How To Promote Your Book On Instagram

Standard

Thanks to Kurt Walker for excellent Instagram book-promo pointers, and to Nick Rossis for bringing them to us!

Nicholas C. Rossis

Kurt Walker | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksYou may remember Kurt Walker from his recent posts, 9 Ways To Market Your Book With No Money and 7 Things to Do Before Your Book Is Released.

Kurt is a digital marketer and a college paper help writer at Easyessay.org. Besides that, Kurt is a guest blogger at AustralianWritingsUK.bestessays.com, and Superior Paper writing service. Kurt specializes in email and social media marketing. He is the father of three kids and a passionate New York Knicks fan.

Today, he’s sharing with us some ideas on promoting books on Instagram. As Instagram is one of the social media I’m least familiar with, I was keen on finding out more about it. I hope you find the post as informative as I did!

How To Promote Your Book On Instagram

promote your books on Instagram | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

Writing a great book is difficult, but it is only a beginning. You also need to…

View original post 965 more words

5 Ways Authors Can Use Social Media to Promote Books

Standard

Thanks to Nicholas Rossis for another valuable post! Reblogged at GeezWriter.com.

Nicholas C. Rossis

Ronita Mohan | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksUsing social media to promote your books is all I heard when I started publishing. But how relevant are they today? To my surprise, there are now many more ways to use them—ways you may not have even heard of!

This guest post by Ronita Mohan explains the best ways to use social media in 2019 to increase your book sales. Ronita is a content marketer at Venngage, the online infographic and design platform. She is an avid reader with an interest in mystery fiction, history, graphic novels, marketing, and diversity. Twitter: @Venngage

5 Ways Authors Can Use Social Media to Promote Books

Social media on phone | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksPhoto by Tracy Le Blanc from Pexels

Social media has traditionally been a great area to promote books. But with so many channels available, how do you choose the right one for you and what method do you use to promote your books?

Alongside regular…

View original post 1,434 more words

7 Must-Know Book Marketing Resources for Indie Authors — Independent Book Review

Quote

Writers! Great tips. Keep this info at the ready! Thanks!

GeezWriter Blog

“7 Must-Know Book Marketing Resources for Indie Authors” by Jenn Gott is a resource for small press and self-published authors to take the next best step in marketing their book. This blog post includes information on Bookbub, Reedsy, and Independent Book Review.

via 7 Must-Know Book Marketing Resources for Indie Authors — Independent Book Review

View original post

6 Tips on How to Use Live Video for Book Marketing

Standard

Reblogged at GeezWriter.com. Thanks, Nicholas, for another great post of fantastic information for writers and publishers.

Nicholas C. Rossis

Ryan Aslatt | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post by Ryan Aslatt. Ryan is a web strategist and blogger. He currently works at Web Design Agency WebAlive. He is used to writing well-researched articles that readers will find insightful, engaging and highly informative.

I’m still figuring out how to use video for my book marketing, let alone LIVE video. So, these tips were of particular interest to me! I hope you find them as useful as I did.

5 Tips on How to Use Live Video for Social Media Marketing

Are you one of those who are still wondering how to use live videos for book marketing? Then you are in the right place.

By now, as you have reached this article roaming around here and there, you are probably already aware of the tons of marketing tools available to connect with readers. Of the many options available, perhaps you are currently considering “Live…

View original post 761 more words

Planning for Multiple POVs

Standard

Reblogged from Story Empire Blog. Thanks, Staci!

Story Empire

Ciao, amici. We’ve been discussing story bibles. So far, in addition to the overview, we’ve covered the series premise, character sheets, and setting descriptions. Today, I’ll be discussing outlines, specifically outlining for multiple POVs.

If you only have one POV character, the information still (mostly) applies. You can just eliminate the additional columns.

This is the method I use to prepare for writing multiple POVs.

Multiple POV

My latest project is a five-book sci-fi series with multiple points of view. In the past, I’ve technically written multiple POV works. I usually use the hero and the heroine, and in one series I added a third POV when I occasionally put in passages from the villain’s perspective.

This time, though, I’m writing a multiple POV in the true sense of the word. Not two or three characters, but a whole handful of them.

I’m an outliner. I can’t…

View original post 410 more words

6 Types of Writers and How to Edit Them – by Gordon Long… — Chris The Story Reading Ape’s Blog

Quote

Wise advice from a guest here at GeezWriter. Thanks, Gordon Long!

\

on Indies Unlimited: Writers, did you ever wonder what those editors were saying about you as they sat around the gruel pot fighting over the crusty bits? Well, I was kicking back at the off-leash doggy park the other day, and I noticed a distinctly familiar topic of conversation: relationship problems and how to deal […]

via 6 Types of Writers and How to Edit Them – by Gordon Long… — Chris The Story Reading Ape’s Blog

5 Video Marketing Tips to Help Sell Your Book

Standard

Thanks to Qurat-ul-Ain Ghazali and Nicholas C. Rossis!

Nicholas C. Rossis

Qurat-ul-Ain Ghazali | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookThis is a guest post by Qurat-ul-Ain Ghazali, a system engineer with a passion for writing, designing and anything tech related. Currently, she is the digital content manager at Dynamologic Solutions, a leading website design company.

5 Video Marketing Tips to Help Sell Your Book

Video Marketing Tips | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookVideo and written content have been pitted against each other. While the written content has its own merits and a shining record of helping companies, videos are not far behind in this race. In fact, 54% of consumers demand to see more video content from the brands or companies they support.

Since there are many individuals who are keenly interested in video content, this creates an opportunity for authors and book promoters to create, publish, and share video content. Of course, for your video marketing attempts to be successful, you need to create something that not only puts your books in the limelight but also…

View original post 1,019 more words

How Amazon Destroyed Publishing. Or Did It?

Standard

A poignant look at publishing past and present, thanks to Nicholas C. Rossis, built on work of Kristen Lamb!

Nicholas C. Rossis

Typewriter | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book Then, Amazon came along and turned everything upside down. Including typewriters!

In my previous post, How Amazon Destroyed Barnes & Noble, I explained how Amazon (alone) could not be held responsible for the bookstore’s troubles.

This post addresses another common complaint, that Amazon has destroyed publishing.

Again, things are not as black and white as that. Yes, Amazon is a shark. But it was the publishing industry which made blunder after blunder, allowing Amazon to take advantage of their mistakes.

Let’s take things from the start.

A Brief History of 20th Century Publishing

As Kristen Lamb points out in her must-read post, Goliath has Fallen & What This Means for Writers, publishing worked in a pretty standard way for over a century. Writers would take their books to publishers. If their pitch was successful, the publishers would then sign them on, publish the books, and distribute…

View original post 1,859 more words